Core Buying
Planning
- Scope
- Strategy
- Mediums
- Selection
Buying Basics
- Time wise bifurcation
- Vendor wise presence
- Core bench-marking
Partnerships
- Committed business
- Clentele clout
- History of relationship
Actualization
- Bulk deals
- Seasonality
- Market intel
- Taxes and auction
- Relationships with authorities/OOH associations
1. Understanding of TG
2. Consumers and competition analysis
3. Medium relevance and effectiveness
4. Keys findings and big idea
